Concept & Purpose

Featuring the same “faux-product,” I created a set of web ads in different sizes. I started off with creating a logo for a fake shampoo company called “Kurr,” which would be targeted for women. After establishing the fonts and colors, I found the assets for the shampoo bottles and additional ad elements. For web ad sizes and inspiration, I looked at other shampoo brands like Dove, Suave, and Redken.